Nicole Malczan

Customer-Centric Model: A Step-By-Step Guide

Service / October 16, 2023

Does your company have a customer-centric culture? More and more businesses are honing in on a customer-centric approach. There even […]

Marketing Automation / October 11, 2023

B2B businesses can benefit as much from automation as any B2C company, and sometimes more so. Automation will streamline and

What does the future of marketing automation look like? Although we all wish we could gaze upon a crystal ball

B2C businesses continually strive to grow their audiences, generate new leads, create engaging products and services, and retain customers. Marketing

If you want to learn something new in an easily explained format, the For Dummies book series is an excellent

Alternatives / October 6, 2023

When ConvertKit first launched, it was known for its competitive pricing. ConvertKit came in as one of the cheapest options

Sales / September 26, 2023

All companies rely on sales figures to see how they are performing. That said, looking at the revenue generated cannot

CRM / September 25, 2023

A Customer Relationship Management (CRM) software and good CRM techniques can help you build your business, market it efficiently, close

Email Marketing / September 21, 2023

Email bounces happen from time to time, but high bounce rates can put your sender reputation in jeopardy, restricting the

Marketing Automation / September 20, 2023

According to career resource Zippia, manufacturing contributes to 12 percent of the United States GDP. It’s a rapidly advancing field.

Email Marketing / September 20, 2023

Your business emails would never get marked as spam, right? That’s the hope of every company, but reality can often

Ecommerce, Service / September 12, 2023

You trained your employees when you onboarded them, but that doesn’t mean their education stops there. Good employees never lose