Nicole Malczan

eCommerce Email Platform Integration — The Top Tools To Try

Email Marketing / August 8, 2023

When it comes to eCommerce, email integration matters more than ever. Whether your eCommerce business is on Shopify or Amazon, […]

Broad email marketing doesn’t perform as well as personalized, tailored campaigns. The key to customizing your email campaigns is understanding

UTM parameters are an invaluable marketing tool preferred for tracking campaign effectiveness. However, despite how many insights they can provide,

Email Marketing / August 7, 2023

In the fast-paced world of marketing and sales, managing a never-ending influx of emails is a common challenge faced by

Predictive analytics can improve your eCommerce revenue by revealing bottlenecks, collecting data, and detecting trends. Using this data to improve

Sales / August 4, 2023

Is your company’s sales team equipped with a comprehensive sales playbook? If not, you might inadvertently be impeding the progress

Have you ever sent an email and expected it to get a high open rate, but it didn’t? You dig

General / August 2, 2023

With just a simple series of clicks, you hold the power to metamorphose a seemingly mundane and unremarkable email subject

General / August 2, 2023

Emerging initially from the realm of computer programs before seamlessly integrating into the interfaces of smartphones and tablets, emojis have

Marketing / August 1, 2023

Ah, emojis in marketing – a topic that stirs up some mixed feelings among the savvy marketers out there! 🤔

Marketing / August 1, 2023

The use of emojis in marketing campaigns can be a powerful and engaging tool, yet many marketers shy away from

Marketing / July 31, 2023

Some companies might believe that staying professional on social media equates to utter boredom. Well, we’ve got news for them