Nicole Malczan

What Is a Buyer Persona and How to Get Started Making Them

Marketing / July 7, 2023

Let’s know more about buyer personas. Who is your customer? How will they behave? It’s hard to answer that last […]

Email Marketing / July 5, 2023

As marketers, it is not uncommon for us to become overly engrossed in our own perception of what we believe

Marketing / July 4, 2023

A brand represents the essence of a company, serving as its blueprint and leaving a distinctive mark that distinguishes it

Email Marketing / July 4, 2023

You’re dedicated to achieving your marketing goals, investing hours crafting compelling content for your email newsletter. You put your heart

CRM / July 4, 2023

Cloud-based CRM software serves as essential support for marketers, salespeople, and customer service representatives on a daily basis. However, CRM

Service / July 3, 2023

Intercom is a customer service platform backed by AI designed to save teams more money and time. It’s received nods

Alternatives, Service / June 29, 2023

Intercom is a popular customer support software, but it has some issues. Users complain of gated features that shouldn’t be

CRM / June 29, 2023

Are you tired of managing your customers the old-fashioned way? It’s time to upgrade your customer management practices and streamline

Sales / June 26, 2023

Sales is often referred to as a numbers game, where success is determined by quantifiable factors such as the number

CRM / June 23, 2023

If you’re a business owner, chances are you’ve been hearing more and more about CRM. But what is it? And

Email Marketing / June 21, 2023

These days, having a great product, excellent customer service, and a good marketing plan is not enough to make your

General, Sales / June 16, 2023

With over 4,700+ books tagged under the sales genre on Goodreads, it’s no wonder that finding the perfect starting point